Free workbook
Customer Journey Mapping Workbook
A step-by-step template for mapping, measuring and improving your customer journey
Run a journey mapping exercise that ends with decisions, not a poster. Includes prompts, a stage template and a prioritization grid.
Who it's for
- ✓Marketing, CX and product leaders
- ✓Teams preparing a website or CRM project
- ✓Founders who want to see the business through customers' eyes
What's inside
- ✓Preparation checklist and data sources
- ✓Stage-by-stage mapping template
- ✓Friction scoring and prioritization grid
Preview
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Related reading
Customer journey mapping that actually changes thingsMost journey maps end up as posters. How to build a journey map that exposes friction, assigns owners and drives measurable improvement.Read article →ChecklistThe Growth System Audit
40 checks across journey, acquisition, retention and technologyGet it free →
40 checks across journey, acquisition, retention and technologyGet it free →