Services
What Marketing Automation covers.
Email marketingEmail that people open because it is worth reading.→Lifecycle campaignsMessages triggered by what customers do.→SMS and WhatsApp marketingDirect channels for timely, personal messages.→Automated workflowsWorkflows that run your programs while your team focuses on customers.→Lead nurturingKeep leads warm until they are ready to buy.→
What we measure
Agreed with you before any work starts, reported against a baseline, reviewed monthly.
- Open and click rates
- Activation rate
- Delivery and response rates
- Hours of manual work removed
- Nurture to opportunity rate
Also in Retention
Insights
Marketing Automation insights
The lifecycle automations every B2B company should haveFrom welcome to win-back, the automated programs that keep customers engaged and growing, and how to build them without overwhelming your team.Read article →PlaybookThe Lifecycle Automation Playbook
12 automated programs that grow customer value, with triggers, timing and message outlinesGet it free →
