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Website Conversion Checklist

35 checks to turn more B2B visitors into qualified enquiries

Checklist35 checks · 45 minutesPDF-ready

Find the leaks on your highest-intent pages in under an hour. Practical checks covering message, proof, forms, speed and follow-up.

Who it's for

Marketing leads responsible for website performance
Founders unhappy with enquiry volume
Teams planning a redesign

What's inside

Checks for home, service, landing and contact pages
Form and follow-up checks most teams miss
A priority order for fixes

Preview

Message and clarity

The headline says what you do and for whomNo clever wordplay that hides the offer.
A visitor understands relevance in ten secondsTest with someone outside the company.
Service pages describe scope, approach and outcomesNot just a list of activities.
Industry or use-case language matches your buyersTheir words, not internal jargon.
Each page has one primary call to actionSecondary actions are clearly secondary.

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Related reading

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Trends8 September 2026 · 3 min readZero-click search is changing B2B lead generationWhen search results and AI summaries answer the question on the page, fewer people visit your site. How to adapt your lead generation system.Read article →Journey14 August 2026 · 3 min readYour website is not a brochure. Design it like a growth system.A B2B website should qualify, convert and hand over leads. The pages, proof and connections that turn a site into a pipeline tool.Read article →GuideMarketing KPI Framework and Dashboard Blueprint

The metrics that matter at board, leadership and team level, with definitions3 levels · 24 metricsGet it free →

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