What's included
- ✓Churn and retention analysis
- ✓Customer segmentation by value and risk
- ✓Retention program roadmap
- ✓Retention KPI framework
What we measure
- Retention rate
- Net revenue retention
- Churn rate
Targets are agreed before work starts and reported against a documented baseline.
Where it fits in the system
Retention strategy is part of Customer Retention, within Retention. It works best connected to the rest of your growth system.
How we work
01
Conversation
We learn about the business and what you want to change.
02
Discovery
We look at the data, the stack and the journey to find where growth leaks.
03
Proposal
A scope with objectives, measures and a clear first phase.
04
Build and improve
We deliver, measure against the baseline and refine.
Related Customer Retention services
Insights
Go deeper
Retention is the most underrated growth strategyGrowth teams obsess over acquisition while customers quietly leave. How to build a retention strategy that compounds revenue.Read article →PlaybookThe Lifecycle Automation Playbook
12 automated programs that grow customer value, with triggers, timing and message outlinesGet it free →
12 automated programs that grow customer value, with triggers, timing and message outlinesGet it free →