Let's Talk Growth

Technology & AI / Analytics

Attribution

Know which investments actually drive revenue.

We set up tracking and attribution models that connect marketing touchpoints to pipeline and revenue, and explain their limits honestly.

Build Your Growth SystemAll Analytics services

What's included

  • Tracking and UTM framework
  • Attribution model selection
  • CRM and revenue connection
  • Attribution reporting

What we measure

  • Attribution coverage
  • Revenue by channel
  • Budget shifts based on evidence

Targets are agreed before work starts and reported against a documented baseline.

Where it fits in the system

Attribution is part of Analytics, within Technology & AI. It works best connected to the rest of your growth system.

JJourneyAAcquisitionRRetentionTTechnology & AIGGrowth Strategy

How we work

01

Conversation

We learn about the business and what you want to change.

02

Discovery

We look at the data, the stack and the journey to find where growth leaks.

03

Proposal

A scope with objectives, measures and a clear first phase.

04

Build and improve

We deliver, measure against the baseline and refine.

Related Analytics services

→Marketing dashboards→Business intelligence→KPI reporting

Insights

Go deeper

All articles →All resources →
Technology & AI5 June 2026 · 3 min readBuilding marketing reporting leadership actually trustsWhen marketing, sales and finance report different numbers, nobody acts on any of them. How to build a KPI framework and dashboards people trust.Read article →GuideMartech Stack Rationalization GuideAudit, simplify and redesign your marketing technology stack4 steps · audit templateGet it free →GuideMarketing KPI Framework and Dashboard BlueprintThe metrics that matter at board, leadership and team level, with definitions3 levels · 24 metricsGet it free →

Ready to see your growth as one system?

Start with a conversation about where growth is leaking today.

Build Your Growth System