What's included
- ✓Search-led articles and pages
- ✓Campaign landing copy
- ✓Downloadable assets
- ✓Content refreshes
What we measure
- Organic traffic
- Conversion rate from content
- Campaign engagement
Targets are agreed before work starts and reported against a documented baseline.
Where it fits in the system
SEO and campaign content is part of Content & Social, within Acquisition. It works best connected to the rest of your growth system.
How we work
01
Conversation
We learn about the business and what you want to change.
02
Discovery
We look at the data, the stack and the journey to find where growth leaks.
03
Proposal
A scope with objectives, measures and a clear first phase.
04
Build and improve
We deliver, measure against the baseline and refine.
Related Content & Social services
Insights
Go deeper
Creating content your sales team actually sendsMost B2B content is written for search and forgotten. How to build content and social programs that support real sales conversations.Read article →ChecklistSEO and AI Search Readiness Checklist
30 checks to be found on Google and cited by AI assistantsGet it free →
